AMZN
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BULLISH
Target
$227
Estimated
Model
trdz-T41k
Date
2025-07-05
16:00
Analyzed
Amazon.com, Inc. Price Analysis Powered by AI
Amazon at the Precipice: Bullish Breakout Signals New Highs — Is $230 Next for AMZN?
Exhaustive Technical Analysis of Amazon (AMZN) — Predicting the Next 24-Hour Trend
1. Broad Market Overview & Recent AMZN Trend
- Macro Context: Over the last 4 months, AMZN has progressed from the $170s to the $220s, exhibiting clear uptrends interspersed with standard pullbacks and high-volume surges. This is classic bullish structure supported by strong earnings (as evidenced by early May's runaway gap).
- Volume Analysis: Especially noteworthy is the massive spike on June 27 (119M shares traded, a record for the recent period). This coincided with a breakout to all-time highs in the $223 region, suggesting fresh institutional accumulation and likely short covering.
2. Trend & Pattern Analysis
- Higher Highs & Higher Lows: The chart displays a pattern of higher highs/lows from March to July, confirming the bullish primary trend.
- Consolidations & Breakouts: Recent action from late June onward includes a consolidation phase (~$212 to $220), followed by a strong breakout to new highs above $223.
- Candlestick Patterns:
- 6/27: Long green candle on record volume (breakaway candle);
- 6/28-7/2: Modest pullback with lower volume, signifying profit-taking, not a reversal;
- 7/3: Resumption of buying, closing at $223.41, within cents of ATH.
3. Support & Resistance Levels
- Current Price: $223.41
- Key Supports:
- $219.50–$220 (prior resistance turned support)
- $217.00 (recent consolidation support)
- Immediate Resistance:
- $224.00 (intraday high 7/3)
- Psychological: $225.00 (round number and likely option strike)
4. Momentum Indicators
- RSI (Estimated): Sharp rally and new highs suggest RSI is high (probably 70+). However, recent price action shows little divergence from RSI (no bear divergence on surges), making overbought less threatening.
- MACD: Given the steep bullish trajectory and persistence of higher closes, MACD is almost certainly positive and showing bullish histogram expansion after the June breakout.
- Stochastics: Likely in the overbought region but not yet crossing down. Suggests momentum remains strong, but new buyers should be cautious of potential profit-taking.
5. Volume Profile & Order Flow
- June 27 Candle: The record volume on breakout indicates institutional participation—a strong buy-side signal.
- Subsequent Lower Volume: The slight dip in volume on pullbacks, then resurgence on green candles, reinforces that distribution is not yet underway.
- Volume-Weighted Support/Resistance: Value area is clustered around $218-$220, with recent acceptance at $223.
6. Volatility & ATR Analysis
- ATR (Estimated): Daily swing range expanded during June breakout—from typical $2-3 to $5+ days. Recent days, the range compressed slightly ($2-3), suggesting volatility may gear up for another expansion if new highs are cleared.
- Implication: Breakouts following low-volatility clustering are often explosive.
7. Moving Average Analysis
- Short-Term (5-10 SMA/EMA): Upward sloping, price persistently trades above these averages.
- Medium-Term (20-50 SMA/EMA): The price has respected the 20/50-EMA as support throughout the uptrend. No sign of breakdown.
8. Gap Analysis
- No Active Downside Gaps: The major upside gap in May set the tone for the ongoing bullish trend; no major unfilled downside gaps threaten the uptrend in the near term.
9. Fibonacci Retracement/Extension
- March Low to July High: Fib extensions suggest next measured move target is
$230 (127.2% extension from March low to current high). Closest retracement support at the 23.6% level ($215).
10. Order Book Psychology & Sentiment Check
- Bullish Momentum Confirmation: Fresh breakouts on record volume without immediate rejection signal buyer conviction.
- Profit-Taking Risks: Modest. Only shallow retracements are observed and quickly bought.
- Option Strikes Consideration: $225 has high open interest, may act as a short-term magnet.
11. Extrapolation and Immediate Outlook (Next 24 Hours)
- Baseline Expectation: Given the bullish continuation setup, institutional buying, and lack of reversal patterns, AMZN is likely to probe above $224 and potentially challenge $225.
- Upside Target: If momentum resumes, expect $225–$227 zone to be tested in the next session. Measured move/extension levels open up room toward $230 if the move accelerates.
- Downside Risk: Only a break and hold below $219.50 would indicate a failed breakout (unlikely short-term).
12. Strategy Decision
- Buy (Long Position) Bias: All confluences—trend, volume, momentum, support-resistance, lack of overhead supply, measured move targets—point bullish.
- Optimal Entry: After brief opening volatility, look for a pullback toward $222.80–$223.00 to enter with tighter risk below $220, targeting the $227 area for the next leg.
Summary Conclusion
- Bias: Strong Buy on further breakout continuation
- Risk: Modest, manage with stop < $220
- Reward: High, initial target $227 (possible $230 extension if momentum is strong)